Creative Work

“Waste More Time”

for Timex

How do you get a smartphone generation to buy a wrist watch? By telling them that time is just a construct and a watch is a flex of self-expression.

“Meet in the Middle”

for Vans x Timberland

Two brands, one collab. Two coasts, one mid-point. Vans and Timberland met in Nebraska to show how East-meets-West style pops with Middle America flair. Motorcross, bloodhounds and some light pyrotechnics make the campaign unforgettable.

“Living Coach”

for Coach

Buying things we love means living in them unapologetically. For Coach, this means their covet-worthy handbags become grocery companions, shoulder to cry on, and containers for necessities that get us through daily life (the good, the bad, and the fugly).

“Center Stage”

for Fairmont x
Universal Music Group

Music fosters community through a shared sound, a shared love, in a shared space. Armed with vocal powerhouses Debbie and Rema, this year’s Center Stage program for Fairmont and Universal Music Group did that -- and then some.

“Sportstyle”

for Salomon

What does going “Sportstyle” mean if you don’t play sports? Aren Johnson from Manual NYC and Jess Gonsalves from Procell show us that Salomon Sportstyle simply means life in motion.