York Athletics Mfg. x Aly Raisman #WorthTheFight

SKILLS: CREATIVE DIRECTION, EDITORIAL STYLING
TITLE: LEAD STYLIST & SUPPORTING CREATIVE DIRECTOR
Insight: In a world where there is as much (if not more) bad than good, how do you identify what is worth fighting for?

Output: A global campaign showcasing local fighters standing up for the issues they fight for in the shoes they fight for them in.

The Meat and Potatoes: 

Hired to lead styling and assist in creative direction, York Athletics Mfg. launched the #WorthTheFight campaign with Aly Raisman to let their community advocate for what matters most to them.

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