https://ssugarman.com Samantha Sugarman Tue, 17 Oct 2023 22:06:49 +0000 https://ssugarman.com en https://ssugarman.com/Timex Tue, 17 Oct 2023 22:06:49 +0000 Samantha Sugarman https://ssugarman.com/Timex TimexWaste More TimeAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Timex came to Highsnobiety to solve the problem of a new era: getting the smartphone generation to wear wrist watches. Our solution was to reposition time as a construct -- one that can be taken lightly. “Waste More Time” means time is being well spent, doing anything and everything that brings you joy, no matter what the time is.&nbsp; Read the article here. <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7bc05d28e6bbdd8899b7483b484c2e2e31c177f7e0b8a546d0a03370cbbba1cb/original_2deb5f8003650278592c860ef8f02455.jpg" data-mid="194020856" border="0" src="https://freight.cargo.site/w/1000/i/7bc05d28e6bbdd8899b7483b484c2e2e31c177f7e0b8a546d0a03370cbbba1cb/original_2deb5f8003650278592c860ef8f02455.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d675269a528af38e37fe84a1598902c5c9ed2c9c6fca700e32bf4e805e5a2d60/original_ac8f7cfe035c8765bdc7b8adf54241f8.jpg" data-mid="194020861" border="0" src="https://freight.cargo.site/w/1000/i/d675269a528af38e37fe84a1598902c5c9ed2c9c6fca700e32bf4e805e5a2d60/original_ac8f7cfe035c8765bdc7b8adf54241f8.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/cebe225629b6cdc7cce65faa6f5f6df4fea512c50a3849a7c6dbad8b618bc272/original_8de123f1c16ab350a4d53d1e4809f533.jpg" data-mid="194020857" border="0" src="https://freight.cargo.site/w/1000/i/cebe225629b6cdc7cce65faa6f5f6df4fea512c50a3849a7c6dbad8b618bc272/original_8de123f1c16ab350a4d53d1e4809f533.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b2cd681e42009acfd883b97b282ce8ac297116eb0dcbb61f72f7c169c281516a/original_e9a2576b8babe4f7517fc4d4fd9c689d.jpg" data-mid="194020864" border="0" src="https://freight.cargo.site/w/1000/i/b2cd681e42009acfd883b97b282ce8ac297116eb0dcbb61f72f7c169c281516a/original_e9a2576b8babe4f7517fc4d4fd9c689d.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0460d1e1aea610d8c2039a415767096295db10c4d0958984fcdff6e3cdb79f32/original_ecb6d10073559cdeb295b88ea934f5f3.jpg" data-mid="194020868" border="0" src="https://freight.cargo.site/w/1000/i/0460d1e1aea610d8c2039a415767096295db10c4d0958984fcdff6e3cdb79f32/original_ecb6d10073559cdeb295b88ea934f5f3.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0b738fde8459ea18643bc5c0e8ee3050d2bd1cbbd0b81254d0ac43fda01d751e/original_efd039e08753f849f158b80824de7ca8.jpg" data-mid="194020869" border="0" src="https://freight.cargo.site/w/1000/i/0b738fde8459ea18643bc5c0e8ee3050d2bd1cbbd0b81254d0ac43fda01d751e/original_efd039e08753f849f158b80824de7ca8.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/79b8b9241ed055429d6c378a7f1e43cd8461516038b339792de19fbdbd20a403/original_bb7fac9a8c9aab8d68b1cd3a939ee9e1.jpg" data-mid="194020862" border="0" src="https://freight.cargo.site/w/1000/i/79b8b9241ed055429d6c378a7f1e43cd8461516038b339792de19fbdbd20a403/original_bb7fac9a8c9aab8d68b1cd3a939ee9e1.jpg" /> https://ssugarman.com/Vans-x-Timberland Fri, 23 Dec 2022 19:02:51 +0000 Samantha Sugarman https://ssugarman.com/Vans-x-Timberland Vans x Timberland Meet in the MiddleAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;West Coast’s Vans and East Coast’s Timberland needed to come together for their first-ever collab, and we found them a solve at the absolute mid-point: Nebraska. Casting eight locals shot on their own properties, Highsnobiety harmonized each coast’s style with Middle America flair: motocross, bloodhounds and some light pyrotechnics to showcase silhouettes in the most energizing (and authentic) ways possible. Read the article here.Photographer: @sweetcianProducer: @chloesnowaCreative: Samantha SugarmanStylist: @ritazed <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/74b5aeb84681226f8d324afcc084766321777e82245a8ca61de34047526eff0e/colored-12.jpg" data-mid="162711843" border="0" src="https://freight.cargo.site/w/1000/i/74b5aeb84681226f8d324afcc084766321777e82245a8ca61de34047526eff0e/colored-12.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/09cf97f5596e6f18c1d7bfb4b9dcb79f6fab32e951318107b64ed8c749934eb0/colored-5.jpg" data-mid="162711864" border="0" src="https://freight.cargo.site/w/1000/i/09cf97f5596e6f18c1d7bfb4b9dcb79f6fab32e951318107b64ed8c749934eb0/colored-5.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d1335b1191105322b2e40c124a6eb0df69d504b4f180711ca11261c6c7a229f8/colored-6.jpg" data-mid="162711872" border="0" src="https://freight.cargo.site/w/1000/i/d1335b1191105322b2e40c124a6eb0df69d504b4f180711ca11261c6c7a229f8/colored-6.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/e25636b4a42135e20c0a41e0a02ecf1c96643f56a612c0465bd7100af8fcc1a4/colored-11.jpg" data-mid="162711881" border="0" src="https://freight.cargo.site/w/1000/i/e25636b4a42135e20c0a41e0a02ecf1c96643f56a612c0465bd7100af8fcc1a4/colored-11.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/717208475b156280070530ddd2f2557485c8a1cb9ea01dd972acd18878b92964/Vans-x-Timberland-Pull-01.jpg" data-mid="162711884" border="0" src="https://freight.cargo.site/w/1000/i/717208475b156280070530ddd2f2557485c8a1cb9ea01dd972acd18878b92964/Vans-x-Timberland-Pull-01.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a4ef4dd9b8fd8080e2bd2b3994bd788a79d13aacfaecaa1df16650a2d830c5c9/Vans-x-Timberland-Pull-02.jpg" data-mid="162711885" border="0" src="https://freight.cargo.site/w/1000/i/a4ef4dd9b8fd8080e2bd2b3994bd788a79d13aacfaecaa1df16650a2d830c5c9/Vans-x-Timberland-Pull-02.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/efba2cf3d10706a831474baf70d9e8a3f0c33f2f6669a3f7b6078bcee8a241c0/colored-10.jpg" data-mid="162711880" border="0" src="https://freight.cargo.site/w/1000/i/efba2cf3d10706a831474baf70d9e8a3f0c33f2f6669a3f7b6078bcee8a241c0/colored-10.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5d48945b82f39db1220f8357b3474edeac7c0b34f44c21cfcb926af02e414eb3/colored-8.jpg" data-mid="162711873" border="0" src="https://freight.cargo.site/w/1000/i/5d48945b82f39db1220f8357b3474edeac7c0b34f44c21cfcb926af02e414eb3/colored-8.jpg" /> <img width="2635" height="3294" width_o="2635" height_o="3294" data-src="https://freight.cargo.site/t/original/i/9a58d54f099b6e31d42fe6366bea234b5169ff6df13e219a952fa55353a5166b/colored-9.jpg" data-mid="162711875" border="0" src="https://freight.cargo.site/w/1000/i/9a58d54f099b6e31d42fe6366bea234b5169ff6df13e219a952fa55353a5166b/colored-9.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4188efef385e7cc3eab828516edcb6ad51ce658f995cc7394a68daf818cf4d75/colored-14.jpg" data-mid="162711889" border="0" src="https://freight.cargo.site/w/1000/i/4188efef385e7cc3eab828516edcb6ad51ce658f995cc7394a68daf818cf4d75/colored-14.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a972cd684371531cc33b821762dc12d3a34bc8a1106f099eb979c9f955873d9f/colored-1.jpg" data-mid="162711890" border="0" src="https://freight.cargo.site/w/1000/i/a972cd684371531cc33b821762dc12d3a34bc8a1106f099eb979c9f955873d9f/colored-1.jpg" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d868991f1f5bd575233db1a039cb803fad6f538d06f3bbd62a257fe6c95232fb/colored-7.jpg" data-mid="162711899" border="0" src="https://freight.cargo.site/w/1000/i/d868991f1f5bd575233db1a039cb803fad6f538d06f3bbd62a257fe6c95232fb/colored-7.jpg" /> https://ssugarman.com/Living-Coach Fri, 14 Apr 2023 21:18:24 +0000 Samantha Sugarman https://ssugarman.com/Living-Coach Coach Living CoachAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Coach sought to be meaningfully ingratiated into culture’s daily outfit rotation. We at Highsnobiety knew that removing product preciousness to show bags used authentically -- in truthful life circumstances without delicacy -- would get Coach there. Cue the ultimate grocery companion, shoulder (bag) to lean on, and container for honest necessities required to get through life’s daily good, bad and fugly moments. Read the article here. Photographer / Director: Rosie Marks Producer: Klaudia Podsiadlo ACD: Olivia Campana Creative: Samantha Sugarman <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dbc2718865267c12267f469a17ac44b294d4105f9b049868aa780125a8277873/Living-Coach-2.jpeg" data-mid="175430029" border="0" src="https://freight.cargo.site/w/1000/i/dbc2718865267c12267f469a17ac44b294d4105f9b049868aa780125a8277873/Living-Coach-2.jpeg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/af9787478d6a44f3a1eac4be5d06b7701932978aeda7032b1cbbd85fd60b16ab/Living-Coach-4.jpeg" data-mid="175430031" border="0" src="https://freight.cargo.site/w/1000/i/af9787478d6a44f3a1eac4be5d06b7701932978aeda7032b1cbbd85fd60b16ab/Living-Coach-4.jpeg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6617c2585e4a316287e18e9c05866f44db9c8af10fa9b3a16a3305dd04cbc462/Living-Coach-1.jpeg" data-mid="175430028" border="0" src="https://freight.cargo.site/w/1000/i/6617c2585e4a316287e18e9c05866f44db9c8af10fa9b3a16a3305dd04cbc462/Living-Coach-1.jpeg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dd091360f1b2f8bdf2b3e8e87bf90ffcafb749bd03b6eb058369b46bf2be1512/Living-Coach-3.jpeg" data-mid="175430030" border="0" src="https://freight.cargo.site/w/1000/i/dd091360f1b2f8bdf2b3e8e87bf90ffcafb749bd03b6eb058369b46bf2be1512/Living-Coach-3.jpeg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/6c0939a13f2e816ac97945a495fe8d67b8e96fb4c6d3b4dd51457be9ba676263/Living-Coach-6.jpg" data-mid="175430034" border="0" src="https://freight.cargo.site/w/1000/i/6c0939a13f2e816ac97945a495fe8d67b8e96fb4c6d3b4dd51457be9ba676263/Living-Coach-6.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/a654a567b4da218474d8fb414a532d2b60bb602d069a9ed98ffb0127c3b81c3b/Living-Coach-7.jpg" data-mid="175430057" border="0" src="https://freight.cargo.site/w/1000/i/a654a567b4da218474d8fb414a532d2b60bb602d069a9ed98ffb0127c3b81c3b/Living-Coach-7.jpg" /> https://ssugarman.com/Nocheluna Tue, 07 Feb 2023 17:51:45 +0000 Samantha Sugarman https://ssugarman.com/Nocheluna Casa Lumbre&nbsp; NochelunaAGENCY: MATTE PROJECTS&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Casa Lumbre came to us at MATTE Projects to help launch a new subsidiary brand. With love and some brand strategy elbow grease, we helped Nocheluna achieve a successful launch through consideration, respect, and admiration for the spirit’s history. Visit the site&nbsp;here. &nbsp;<img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2128994e9eeb54d62d98d69d8ca52378b151b38551509d84a8a33a55374ac6df/nocheluna.jpeg" data-mid="167606654" border="0" src="https://freight.cargo.site/w/1000/i/2128994e9eeb54d62d98d69d8ca52378b151b38551509d84a8a33a55374ac6df/nocheluna.jpeg" /><img width="2700" height="1380" width_o="2700" height_o="1380" data-src="https://freight.cargo.site/t/original/i/e8e2684f950a890094fd593604288926ae15f0a570ac47a893a5fffbb4f8ba0b/Screen-Shot-2023-03-30-at-11.02.32-AM.png" data-mid="173688379" border="0" src="https://freight.cargo.site/w/1000/i/e8e2684f950a890094fd593604288926ae15f0a570ac47a893a5fffbb4f8ba0b/Screen-Shot-2023-03-30-at-11.02.32-AM.png" /><img width="2776" height="1478" width_o="2776" height_o="1478" data-src="https://freight.cargo.site/t/original/i/ee46d9847e249fc296bfb094d5ea9f7113f82c373ad960f0d24b7fbb5dab8b48/Screen-Shot-2023-03-30-at-11.03.03-AM.png" data-mid="173688378" border="0" src="https://freight.cargo.site/w/1000/i/ee46d9847e249fc296bfb094d5ea9f7113f82c373ad960f0d24b7fbb5dab8b48/Screen-Shot-2023-03-30-at-11.03.03-AM.png" /><img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/fcbd28590e3d6952acf66d85e8bbed88604a505e64915b14f4136ecf302bbc9f/c8bf28dea7dcd8a1c1fe247221e17bfba8d28dd3-1440x900.jpg" data-mid="173688508" border="0" src="https://freight.cargo.site/w/1000/i/fcbd28590e3d6952acf66d85e8bbed88604a505e64915b14f4136ecf302bbc9f/c8bf28dea7dcd8a1c1fe247221e17bfba8d28dd3-1440x900.jpg" /> https://ssugarman.com/New-Moon-White-Paper Sun, 05 Feb 2023 12:11:58 +0000 Samantha Sugarman https://ssugarman.com/New-Moon-White-Paper New Moon Experiential 2.0AGENCY: NEW MOON&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;What comes after the demise of 29 rooms made for Instagrammable moments? New Moon and I explored the evolving social landscape and how emotive experiential design can can fill the voids 1.0 has left behind. Read the article here.&nbsp; <img width="603" height="792" width_o="603" height_o="792" data-src="https://freight.cargo.site/t/original/i/008fc3696a99e4190eef92f09b760d542247ccd320a8b10706cc179ebc6a2e48/Tenents-of-Emotional-Presence.jpg" data-mid="167324990" border="0" src="https://freight.cargo.site/w/603/i/008fc3696a99e4190eef92f09b760d542247ccd320a8b10706cc179ebc6a2e48/Tenents-of-Emotional-Presence.jpg" /> <img width="653" height="792" width_o="653" height_o="792" data-src="https://freight.cargo.site/t/original/i/79b0e442b80298b5a162ce5329ff870221364582b5265d8acb6339892f0a4736/Experiential-2.0-Paris.jpg" data-mid="167324991" border="0" src="https://freight.cargo.site/w/653/i/79b0e442b80298b5a162ce5329ff870221364582b5265d8acb6339892f0a4736/Experiential-2.0-Paris.jpg" /> https://ssugarman.com/Fairmont-x-UMG Fri, 24 Mar 2023 15:35:54 +0000 Samantha Sugarman https://ssugarman.com/Fairmont-x-UMG Center Stage Fairmont x UMGAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;For a second year, Fairmont and Universal Music Group came together to give rising artists a platform to shine. Highsnobiety was brought in as a cultural consultant, adding social relevancy to the initiative by overseing content creation and brand partnership storytelling to resonate with today’s youth audience. Once not considered a haven for creativity, Fairmont is now known for breathing life into many creative endevours.&nbsp; Read the article here. <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/42df573d65357e8de56f55dbf95d7fff96c630008370411c2426b21e4f4f6d2a/DEBBIE_BTS_FAIRMONTXUMG_ODELAY_DANIELHARRIS_DSCF8042.jpg" data-mid="172951017" border="0" src="https://freight.cargo.site/w/1000/i/42df573d65357e8de56f55dbf95d7fff96c630008370411c2426b21e4f4f6d2a/DEBBIE_BTS_FAIRMONTXUMG_ODELAY_DANIELHARRIS_DSCF8042.jpg" /> <img width="5152" height="7728" width_o="5152" height_o="7728" data-src="https://freight.cargo.site/t/original/i/78bd2d8b5771c8c18224c37fa6b103868265a7227fd2345a5dcc00448aab5084/DEBBIE_BTS_FAIRMONTXUMG_ODELAY_DANIELHARRIS_DSCF9805.jpg" data-mid="172951353" border="0" src="https://freight.cargo.site/w/1000/i/78bd2d8b5771c8c18224c37fa6b103868265a7227fd2345a5dcc00448aab5084/DEBBIE_BTS_FAIRMONTXUMG_ODELAY_DANIELHARRIS_DSCF9805.jpg" /> https://ssugarman.com/Salomon Mon, 26 Dec 2022 00:14:31 +0000 Samantha Sugarman https://ssugarman.com/Salomon Salomon SportstyleAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Salomon came to Highsnobiety with a need of capturing the Sportstyle line in action. But what does going “Sportstyle mode” mean when you don’t play sports? Our solve was to show two New York City figureheads, Aren Johnson of Manual NYC and Jess Gonsalves of Procell, living their life in action: in the studio, ripping on the vespa, curating collections and picking up dry cleaning. Authentic narratives for a novel take on beloved Salomon Sportstyle products. Read the article here. Photographer: Michael Kusumadjaja Producer: Chloe Snower Creative: Samantha Sugarman <img width="1614" height="2021" width_o="1614" height_o="2021" data-src="https://freight.cargo.site/t/original/i/b1caa5c3fe806c8b17ea6dab5490485814d08079220d7c719978d78809a63169/Salmon-Sportstyle-Arun-4.jpg" data-mid="162754049" border="0" src="https://freight.cargo.site/w/1000/i/b1caa5c3fe806c8b17ea6dab5490485814d08079220d7c719978d78809a63169/Salmon-Sportstyle-Arun-4.jpg" /> <img width="1110" height="1390" width_o="1110" height_o="1390" data-src="https://freight.cargo.site/t/original/i/391e1b25dfac6e6cee57ccc9eff4901f28bbc1be61cd4876da019a5d495b41d5/Salmon-Sportstyle-Arun-5.jpg" data-mid="162754096" border="0" src="https://freight.cargo.site/w/1000/i/391e1b25dfac6e6cee57ccc9eff4901f28bbc1be61cd4876da019a5d495b41d5/Salmon-Sportstyle-Arun-5.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/ec66fdec1b3932fe57bb01f9040f9cf0fb9155ac1efc27e187b576290b567958/Salmon-Sportstyle-Arun-8.jpg" data-mid="162754124" border="0" src="https://freight.cargo.site/w/1000/i/ec66fdec1b3932fe57bb01f9040f9cf0fb9155ac1efc27e187b576290b567958/Salmon-Sportstyle-Arun-8.jpg" /> <img width="1350" height="1628" width_o="1350" height_o="1628" data-src="https://freight.cargo.site/t/original/i/b5568f15173d1b7699bd7d2a66b3a96b390a3d9ce059cf8708c5df59fa0d4e17/Salmon-Sportstyle-Jess-6-copy.jpg" data-mid="162754140" border="0" src="https://freight.cargo.site/w/1000/i/b5568f15173d1b7699bd7d2a66b3a96b390a3d9ce059cf8708c5df59fa0d4e17/Salmon-Sportstyle-Jess-6-copy.jpg" /> <img width="1523" height="1908" width_o="1523" height_o="1908" data-src="https://freight.cargo.site/t/original/i/02084a7853255079685836a4fd6f3c8a98bc18bd261a7f70b237801db8cdfc36/Salmon-Sportstyle-Jess-5.jpg" data-mid="162754091" border="0" src="https://freight.cargo.site/w/1000/i/02084a7853255079685836a4fd6f3c8a98bc18bd261a7f70b237801db8cdfc36/Salmon-Sportstyle-Jess-5.jpg" /> <img width="1544" height="1934" width_o="1544" height_o="1934" data-src="https://freight.cargo.site/t/original/i/ac1c4f90f74a2b61e4cfe5b686551ced2e8e208d7ee2a535fbd5469c4c807a96/Salmon-Sportstyle-Arun-2.jpg" data-mid="162754267" border="0" src="https://freight.cargo.site/w/1000/i/ac1c4f90f74a2b61e4cfe5b686551ced2e8e208d7ee2a535fbd5469c4c807a96/Salmon-Sportstyle-Arun-2.jpg" /> <img width="1657" height="2025" width_o="1657" height_o="2025" data-src="https://freight.cargo.site/t/original/i/782bcaa48e1f190b4c4ef45e6d3ef4d1f409dbe18d63e5b3b3b25de2e7fee125/Salmon-Sportstyle-Arun-3-copy.jpg" data-mid="162754258" border="0" src="https://freight.cargo.site/w/1000/i/782bcaa48e1f190b4c4ef45e6d3ef4d1f409dbe18d63e5b3b3b25de2e7fee125/Salmon-Sportstyle-Arun-3-copy.jpg" /> <img width="4380" height="6132" width_o="4380" height_o="6132" data-src="https://freight.cargo.site/t/original/i/c11f6882d014fb9caba0aca5f5b01b9efa3276df810fd5cdc14e0e6db27a15d9/Salmon-Sportstyle-Jess-8-copy.jpg" data-mid="162754147" border="0" src="https://freight.cargo.site/w/1000/i/c11f6882d014fb9caba0aca5f5b01b9efa3276df810fd5cdc14e0e6db27a15d9/Salmon-Sportstyle-Jess-8-copy.jpg" /> <img width="1600" height="2400" width_o="1600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/0f743c4b99443bda79491d09118c5643581da42b4b3a9498867b8a76e7c82102/Salmon-Sportstyle-Jess.jpg" data-mid="162754299" border="0" src="https://freight.cargo.site/w/1000/i/0f743c4b99443bda79491d09118c5643581da42b4b3a9498867b8a76e7c82102/Salmon-Sportstyle-Jess.jpg" /> <img width="3714" height="4643" width_o="3714" height_o="4643" data-src="https://freight.cargo.site/t/original/i/8a310092e89116247d56deeda9e3e54c22db3a3a4054adefad3140753ba9d51e/Salmon-Sportstyle-Jess-14.jpg" data-mid="162754094" border="0" src="https://freight.cargo.site/w/1000/i/8a310092e89116247d56deeda9e3e54c22db3a3a4054adefad3140753ba9d51e/Salmon-Sportstyle-Jess-14.jpg" /> https://ssugarman.com/Merrell Fri, 23 Dec 2022 19:02:52 +0000 Samantha Sugarman https://ssugarman.com/Merrell Merrell w/ Max VallotAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Merrell needed to make their Moab 3 hiking shoe relevant amongst Cultural Pioneer consumers. Our solve was to establish the boot as the means for finding centeredness by highlighting&nbsp; District Vision Co-Founder, Max Vallot, at his Center for Inner Peace in Topenga, CA. Walking the canyons, we showed readers that with the right footwear, mindfulness is always just a step away. Read the article here. Director: Autrefish Producer: Klaudia Podsiadlo Photography: Franco ZuluetaCreative: Samantha Sugarman <img width="998" height="1516" width_o="998" height_o="1516" data-src="https://freight.cargo.site/t/original/i/8bd4a40c894bcfc03ec525152b1979c4c054c5577f348511a6ec893d5482c537/Max-Vallot-for-Merrell-1.png" data-mid="162752780" border="0" src="https://freight.cargo.site/w/998/i/8bd4a40c894bcfc03ec525152b1979c4c054c5577f348511a6ec893d5482c537/Max-Vallot-for-Merrell-1.png" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/20b3d464d141d45562140c2577758414b8d75886cdb4fd541d28a3546aba3e95/HS_MERRELL_1.jpg" data-mid="162752784" border="0" src="https://freight.cargo.site/w/1000/i/20b3d464d141d45562140c2577758414b8d75886cdb4fd541d28a3546aba3e95/HS_MERRELL_1.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/be3abdef764341a715ca0d02d7ef06852a950fb50ec6c5e8b7a8869b9b9377ab/HS_MERRELL_FINAL-14.jpg" data-mid="162752788" border="0" src="https://freight.cargo.site/w/1000/i/be3abdef764341a715ca0d02d7ef06852a950fb50ec6c5e8b7a8869b9b9377ab/HS_MERRELL_FINAL-14.jpg" /> <img width="1006" height="1522" width_o="1006" height_o="1522" data-src="https://freight.cargo.site/t/original/i/b1c0013cbc18179edcbbf5dce83bfe929f1d8b84613d8ee71324ec95f9dc7f13/Max-Vallot-for-Merrell-3.png" data-mid="162752787" border="0" src="https://freight.cargo.site/w/1000/i/b1c0013cbc18179edcbbf5dce83bfe929f1d8b84613d8ee71324ec95f9dc7f13/Max-Vallot-for-Merrell-3.png" /> <img width="2635" height="3300" width_o="2635" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7fc6c79eb8ea383f3b19f5482acca1aa09971047dcd6e01a0ef84823ba2375db/Max-Vallot-for-Merrell.jpg" data-mid="162752793" border="0" src="https://freight.cargo.site/w/1000/i/7fc6c79eb8ea383f3b19f5482acca1aa09971047dcd6e01a0ef84823ba2375db/Max-Vallot-for-Merrell.jpg" /> <img width="1012" height="1520" width_o="1012" height_o="1520" data-src="https://freight.cargo.site/t/original/i/46ddf22a4dea6093676d5a532b3abeba68d805b2dbe80b45289edabe4aef63f9/Max-Vallot-for-Merrell-2.png" data-mid="162752794" border="0" src="https://freight.cargo.site/w/1000/i/46ddf22a4dea6093676d5a532b3abeba68d805b2dbe80b45289edabe4aef63f9/Max-Vallot-for-Merrell-2.png" /> <img width="1020" height="1526" width_o="1020" height_o="1526" data-src="https://freight.cargo.site/t/original/i/4be5a883055b8a67a7574d3d191868a9ee26b757abac0fded35660df2980d471/Max-Vallot-for-Merrell-6.png" data-mid="162752795" border="0" src="https://freight.cargo.site/w/1000/i/4be5a883055b8a67a7574d3d191868a9ee26b757abac0fded35660df2980d471/Max-Vallot-for-Merrell-6.png" /> https://ssugarman.com/MM-1-2 Sun, 05 Feb 2023 12:22:11 +0000 Samantha Sugarman https://ssugarman.com/MM-1-2 MM-1 Brand Strategy, Identity &amp; Web DesignCLIENT: PRIVATE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Psychedelic healing is here to stay (most likely). We worked with our client to launch a microdosing company by industry leaders for people seeking abundance. Our brand strategy, naming, identity, packaging and web design gave rise to a powerful community platform: MM-1. <img width="2635" height="3291" width_o="2635" height_o="3291" data-src="https://freight.cargo.site/t/original/i/26d8d90ac5877676028178bde2c5bc59fe77b033422760c25a792f80961efcd3/MM1-Perspective.jpg" data-mid="167325473" border="0" src="https://freight.cargo.site/w/1000/i/26d8d90ac5877676028178bde2c5bc59fe77b033422760c25a792f80961efcd3/MM1-Perspective.jpg" /> <img width="1912" height="984" width_o="1912" height_o="984" data-src="https://freight.cargo.site/t/original/i/549d87f27382c052c311ad32877ca7ba18ea89895dec840d05e8f17ec76d3370/MM1-Brand-ID---Packaging-4-Cropped.jpg" data-mid="167325659" border="0" src="https://freight.cargo.site/w/1000/i/549d87f27382c052c311ad32877ca7ba18ea89895dec840d05e8f17ec76d3370/MM1-Brand-ID---Packaging-4-Cropped.jpg" /> <img width="873" height="835" width_o="873" height_o="835" data-src="https://freight.cargo.site/t/original/i/dd1d5e430f63283f4f9a3c7be12f4657de0f9c16e597ee04079c18f55ae39798/MM1-Brand-ID---Packaging-2-Cropped.jpg" data-mid="167325657" border="0" src="https://freight.cargo.site/w/873/i/dd1d5e430f63283f4f9a3c7be12f4657de0f9c16e597ee04079c18f55ae39798/MM1-Brand-ID---Packaging-2-Cropped.jpg" /> https://ssugarman.com/Vans-MTE Fri, 23 Dec 2022 19:02:51 +0000 Samantha Sugarman https://ssugarman.com/Vans-MTE Vans MTE Adventures for the UnexpectedAGENCY: HIGHSNOBIETY&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Vans came to us with a need of bringing their outdoor line, Vans MTE, to urban consumers for the holidays. Our solve was that not everyone travels home for the holidays, and that Vans MTE unexpected adventures can be had amongst cityscapes. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Partnering with NY and LA influencers, we editorialized urban exploration with city-specific activities, showcase footwear and RTW in dynamic environments. Photographer: @paulsta_Producer: @chloesnowa Creative: Samantha Sugarman Talent: @shahdbatal&nbsp;@himichelleli @jessglistening <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6fc5ec20ad3542704976561ea35532fefc88ebfea536341f45e6082463fa726a/Highsnobiety_VANS_MTE_Paulsta_DSC_5760.jpg" data-mid="162712415" border="0" src="https://freight.cargo.site/w/1000/i/6fc5ec20ad3542704976561ea35532fefc88ebfea536341f45e6082463fa726a/Highsnobiety_VANS_MTE_Paulsta_DSC_5760.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e564a0f068bce7fa1a889a485163a9581872b0006a995f9c0a950bce5d475081/Highsnobiety_VANS_MTE_Paulsta_DSC_6916.jpg" data-mid="162712419" border="0" src="https://freight.cargo.site/w/1000/i/e564a0f068bce7fa1a889a485163a9581872b0006a995f9c0a950bce5d475081/Highsnobiety_VANS_MTE_Paulsta_DSC_6916.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8a76eb7c1244fc3094deb2f9766650845177181c40dbce8eaf8d33cf1af4d443/Highsnobiety_VANS_MTE_Paulsta_DSC_7039.jpg" data-mid="162712420" border="0" src="https://freight.cargo.site/w/1000/i/8a76eb7c1244fc3094deb2f9766650845177181c40dbce8eaf8d33cf1af4d443/Highsnobiety_VANS_MTE_Paulsta_DSC_7039.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cfeed0082b2280c302f588f1eca7aa4766b8e83236d486b5a81ec911acb247b4/Highsnobiety_VANS_MTE_Paulsta_DSC_6225.jpg" data-mid="162712416" border="0" src="https://freight.cargo.site/w/1000/i/cfeed0082b2280c302f588f1eca7aa4766b8e83236d486b5a81ec911acb247b4/Highsnobiety_VANS_MTE_Paulsta_DSC_6225.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/eca6be654bb0fe020f93f4a2a0af618caaf0feaa909226649ca7b8b04569e0c2/Highsnobiety_VANS_MTE_Paulsta_DSC_7285.jpg" data-mid="162712422" border="0" src="https://freight.cargo.site/w/1000/i/eca6be654bb0fe020f93f4a2a0af618caaf0feaa909226649ca7b8b04569e0c2/Highsnobiety_VANS_MTE_Paulsta_DSC_7285.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/804aad5d8a41f926439649b7c346f45a5f3a9a9bb8f54df0819e31e7ac6a9453/Highsnobiety_VANS_MTE_Paulsta_DSC_6471.jpg" data-mid="162712418" border="0" src="https://freight.cargo.site/w/1000/i/804aad5d8a41f926439649b7c346f45a5f3a9a9bb8f54df0819e31e7ac6a9453/Highsnobiety_VANS_MTE_Paulsta_DSC_6471.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/65cd538f4bfa20fb03bd3abd9db2bcb43c3b701194b94d49bf2cccc8bae7001f/Highsnobiety_VANS_MTE_Paulsta_DSC_5457.jpg" data-mid="162712414" border="0" src="https://freight.cargo.site/w/1000/i/65cd538f4bfa20fb03bd3abd9db2bcb43c3b701194b94d49bf2cccc8bae7001f/Highsnobiety_VANS_MTE_Paulsta_DSC_5457.jpg" />