rec.center
Home of recreational sports.
PERSONAL VENTURE CASE STUDY
OVERVIEW
rec.center is a platform redefining what counts as “sport” for Gen Z and Millennial creatives. Built at the intersection of sport and culture, it brings together everything from soccer and cycling to spelling bees and cheese roll races.
Its purpose is simple: turn shared activity into real-world connection.
CONSUMER TRUTH
People don’t struggle to find things to do. They struggle to find their people amongst a sea of opportunity.
PROBLEM
Discovery today is broad but impersonal, optimized for what’s popular instead of what’s meaningful. As a result, niche interests — where real connection happens — are buried.
SOLUTION
rec.center reframes “sport” as anything competitive, communal, or culturally expressive. By organizing activity around interest instead of popularity, it makes it easier to discover what resonates — and who you belong with.
OFFERING
rec.center operates across both physical and digital touchpoints:
• In-person: Concepting and producing diverse, interest-based events
• Digital: A platform to discover events, join clubs, and connect with like-minded peers
Together, it creates a seamless path from discovery to participation to community.
If you’d like to learn more, let’s chat. samanthaksugarman@gmail.com
