Salomon came to Highsnobiety with a need of capturing the Sportstyle line in action. But what does going “Sportstyle mode” mean when you don’t play sports? Our solve was to show two New York City figureheads, Aren Johnson of Manual NYC and Jess Gonsalves of Procell, living their life in action: in the studio, ripping on the vespa, curating collections and picking up dry cleaning. Authentic narratives for a novel take on beloved Salomon Sportstyle products.
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Photographer: Michael Kusumadjaja
Producer: Chloe Snower
Creative: Samantha Sugarman