Merrell
w/ Max Vallot
AGENCY: HIGHSNOBIETY
Merrell needed to make their Moab 3 hiking shoe relevant amongst Cultural Pioneer consumers. Our solve was to establish the boot as the means for finding centeredness by highlighting District Vision Co-Founder, Max Vallot, at his Center for Inner Peace in Topenga, CA. Walking the canyons, we showed readers that with the right footwear, mindfulness is always just a step away.
Read the article here.
Director: Autrefish
Producer: Klaudia Podsiadlo
Photography: Franco Zulueta
Creative: Samantha Sugarman
![](https://freight.cargo.site/t/original/i/8bd4a40c894bcfc03ec525152b1979c4c054c5577f348511a6ec893d5482c537/Max-Vallot-for-Merrell-1.png)
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![](https://freight.cargo.site/t/original/i/b1c0013cbc18179edcbbf5dce83bfe929f1d8b84613d8ee71324ec95f9dc7f13/Max-Vallot-for-Merrell-3.png)
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![](https://freight.cargo.site/t/original/i/46ddf22a4dea6093676d5a532b3abeba68d805b2dbe80b45289edabe4aef63f9/Max-Vallot-for-Merrell-2.png)
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