Merrell
w/ Max Vallot

AGENCY: HIGHSNOBIETY
             Merrell needed to make their Moab 3 hiking shoe relevant amongst Cultural Pioneer consumers. Our solve was to establish the boot as the means for finding centeredness by highlighting  District Vision Co-Founder, Max Vallot, at his Center for Inner Peace in Topenga, CA. Walking the canyons, we showed readers that with the right footwear, mindfulness is always just a step away.


Read the article here.

Director: Autrefish
Producer: Klaudia Podsiadlo
Photography: Franco Zulueta
Creative: Samantha Sugarman