Living Coach

             Coach sought to be meaningfully ingratiated into culture’s daily outfit rotation. We at Highsnobiety knew that removing product preciousness to show bags used authentically -- in truthful life circumstances without delicacy -- would get Coach there. Cue the ultimate grocery companion, shoulder (bag) to lean on, and container for honest necessities required to get through life’s daily good, bad and fugly moments.

Read the article here.

Photographer / Director: Rosie Marks
Producer: Klaudia Podsiadlo
ACD: Olivia Campana
Creative: Samantha Sugarman